Let me preface this by saying, I don't play favorites in my closet. I am an equal opportunity clothing buyer and wearer. I promise. But J.Crew... how should I put this... J.Crew is like... my favorite child. Even though I don't have kids [yet] I imagine it being something like that. I mean, you know... you always subconsciously have that feeling like... this kid is going to do really good things. The other 4 kids.. ehh.. not so sure about. But that one kid. Man. They are going to go places and they are so smart and good-looking, and they just keep amazing me.
Now this video is from J.Crew's Fall/Winter 2010 line. But you still see a lot inspiration from this line in what they're doing with their Fall/Winter 2012 line now. Especially stripes. And that is what I love about J.Crew. They find what works and they keep making it bigger and better without straying from the overall brand image.
This video always brightens my day and I wonder why they don't do this with every season. I personally wanted everything the model was wearing in that video. But I also want everything in every Style Guide also... so... yeah. There's that.
Anyway, if you follow me on Instagram, you already know by now that I sat down last night with a glass of wine and the new Fall Style Guide. With every turn of the page I found myself adding up dollar signs in my head while simultaneously and mischievously constructing a plan to get this looming shopping spree past my husband. Let me sum up what J.Crew did with their fall line: Jenna Lyon's crawled into my imagination and produced every piece of clothing I want right now. Polka dots - sequins - chevron - hot pink. She is a genius.
Since the Style Guide just went live on www.jcrew.com this morning, I thought it would be appropriate to show you what I am lusting over. And it's a good thing my Birthday is coming up.
A handful of stuff in the catalog will only be available online, so make sure you do your shopping sooner than later. The rest of the line will be in stores at the end of July.